Strategy of marketing…

When I was working on my toilet blog, some of my coursemates will be working on ‘alcohol advertising encroaching the youth market’ …

However, they could not really manage to reach the criteria..

I think this is not their fault as we are in Penang…

Why do I say so?

The reason is, I went into both cinemas in Penang and KL..

I found that in Penang’s cinema, they do not have much alcohol advertising compared to KL..

And some of the film does not even have one alcohol advertising whereas KL’s film has two to three…

I went to Pavilion and watch a movie yesterday…. Only one film but there are three alcohol advertising… They are Anglia Shandy, VSOP and one more that I am not so sure..

Why is it so?

The facts that we could not deny is that when companies are advertising, they do look back for profit…

Back to the cinema in Penang, I can actually get a very very nice seat if I am purchasing my ticket 10 minutes before the show start….

If I am purchasing my movie ticket in KL, I think I might have to choose a movie which is not that popular… If not, I can only get the front seat ticket…

Can you see the situation?

There are less people buying movie ticket in Penang compared in KL….

The alcohol companies do not want to lose their money to advertise in Penang that does not bring up their company’s yearly revenue…

They are smart business organization and they do have their strategy on marketing….!!